Christmas Vine Circle
Why is Christmas so hot in China?
In recent years, China has had a lively Christmas: before the advent of Christmas, online discussions about Christmas were in full swing; Christmas trees were set up in front of shopping malls, and shop assistants dressed in "Santa" red clothes; young people were eager to choose Christmas gifts The festive atmosphere is not too strong. Now, the Chinese Christmas season has been transformed and integrated into the Chinese holiday style.
On December 20, 100 "cute girls" dressed in red Christmas costumes appeared in Chongqing Metropolis Plaza to preheat the Christmas atmosphere in advance.
Chinese Christmas with "Chinese flavor"
1. Christmas is more like St. Patrick's Day or Valentine's Day
Many people go out to meet friends in this happy day, instead of staying with their family like Westerners.
Send Christmas to China on Christmas Eve
Apples wrapped in cellophane are common Christmas gifts. This is because "Apple" is homonymous with "Christmas Eve" in Mandarin.
3. Christmas in China: An entertainment for young people
Although it is imported, Christmas, as the largest and most important traditional festival in the West, is still welcomed and loved by many Chinese, especially young people.
Many people met and said "Merry Christmas" and also discussed with each other how "Christmas Eve" and what Christmas gifts they received.
Why Christmas is hot in China
On December 22, citizens took a group photo in front of a Christmas decoration in Shanghai People's Square. The pace of Christmas is getting closer and closer. The streets and alleys of Shanghai and major shopping malls are decorated with Christmas decorations, creating a strong festive atmosphere.
When you walk into any shopping center, there will be a strong festive atmosphere: the window is decorated with plastic Christmas trees, garlands and various small ornaments, and the song "Jingle Bells" is endless.
Walking on the street, both the school and the hotel are decorated with "Merry Christmas" banners, and holiday messages occupy a prominent place in advertising and media. Many hotel staff wore Santa hats full of streets and velvet reindeer horns.
Since 2010, Christmas has gained momentum in China.
More and more Chinese, especially young people, spend Christmas, which is a manifestation of China's integration with the world, said Ma Zhichao, director of the Shanxi Humanities Resources Development Research Center of the Shanxi Academy of Social Sciences.
In the 30 years since the reform and opening up, China ’s exchanges with the outside world have been increasingly strengthened. Chinese people can also look at foreign festivals with a more open and inclusive attitude. In addition, due to the accelerated pace of modern life and increased pressure, people have pursued leisure and entertainment It is also getting stronger and stronger. Therefore, some "foreign festivals" or "artificial festivals" have begun to be transformed into shopping festivals and carnivals. Of course, in this one, the hype of the business "has contributed."
Christmas promotions are becoming more common in China and other parts of the world that are usually not Christmas. Global brands and local merchants have promoted the Christmas season through promotions and various activities, hoping to let customers also integrate into the Christmas atmosphere and open their wallets. As this trend continues to increase over the years, merchants are gearing up for the Christmas season this year.
The commercial significance of Christmas in China is reflected in the eastern city of Yiwu. This city supplies about 60% of the world's decorations. The decline in international orders has been filled by domestic demand.
Professor Wei Mingde of Shanghai Fudan University told AFP that traditional Chinese festivals such as the Spring Festival are still more important reunion festivals.
He believes that China's love of Christmas is "the result of a close mix of two emotions, both a longing for 'global' Western customs and a fascination with religion."
Wei Mingde said, "China celebrates both Christmas and Western New Years, and Chinese New Years in a few weeks. In this way, it has two cultural identities: one reflects ancestral culture and the other reflects Christianity. Global culture. "
However, some people believe that the rise of Christmas is more related to the weakening of traditional values.
Christmas VS China Festival, do you want consumption stimulation or spiritual heritage?
On December 22, pedestrians passed by a Christmas decoration on Nanjing West Road in Shanghai. Shanghai's streets and alleys and major shopping malls are decorated with Christmas decorations, creating a strong festive atmosphere.
Experts said that many traditional festivals in our country mostly have the meaning of reuniting with their loved ones. Traditional festivals pay more attention to the spiritual level, relatively lack the support of commercial activities and expressions, and young people are not enthusiastic about participating.
Li Hanqiu, director of the Festival Research Association of the Chinese People ’s Association, said that festivals cannot be considered a trivial matter. The "foreign festival" was hyped up by businessmen, mainly because of the young people's spending power. He believes that businesses should increase their national feelings and cultural awareness, and share their enthusiasm for the "Western Festival" with traditional festivals.
However, some experts believe that it is not necessary to worry too much for young people to be keen on the "foreign festival". Chinese people spend Christmas and foreigners spend Spring Festival has become a social phenomenon of cultural exchange between China and the West. The world is composed of multiple cultures. Intercultural communication, communication and interaction can promote the common prosperity of human civilization.
Zhu Xiaojian suggested that we can learn from some "foreign festivals" and develop related movies, books, songs, etc. This is both a symbol of the festival and a medium of communication. Much remains to be done in this regard, and I hope that the whole society will work together to return and improve traditional culture.
Five big groups of Christmas: Some people are busy for the holiday, some are too busy for the holiday
Carnival Family: Can Get Together Hi Picco Two Sweet
At Christmas, everyone has a reason to party. Today, Christmas seems to be no less romantic than Valentine's Day. On Christmas Eve in the city, if you want to make your emotional moments sweeter, the most sensational romance is undoubtedly the most moving Christmas expression. Some people like lively crowds. Going to a place with a lot of people and loud volume is the first task for young people to find carnival resonance. Some people like the world of two, holding roses, candlelight dinners, and theme hotels "through-train".
Fighting Family: Buying Old Wasteland Armor
For many people, a big theme at the end of the year is shopping. On Christmas Day, major businessmen are struggling to stage a marketing feast, aiming to win the first wave of the end of the peak season.
Busy: What is Christmas? none of my business
The end of the year coincides with the peak season of overtime, so many office workers say they have no chance of Christmas. What's more, in order to avoid the peak consumption of Christmas, we choose to take the initiative to work overtime, and this group is not a minority.
Calm family: you spend my holiday I sleep my sleep
In the face of the menacing Christmas wave, some people seemed extremely calm. In the eyes of this group of people, Christmas is just a day that is too ordinary for 365 days a year, and there is no need to celebrate the country.
Parent-child family: children inform multiple parents to work hard
Towards the end of the year, many kindergartens and interest classes have started rehearsing programs and organizing children to participate in various performances. Parents have also devoted a lot of energy to this.
A variety of Christmas products are also playing with children's cards. In addition to common Christmas trees, Christmas hats, bells, ribbons, inkjets, etc., there are also cards, greeting cards, and Santa Clauses designed for children, which have attracted many parents to choose purchase.
On December 20, 100 "cute girls" dressed in red Christmas costumes appeared in Chongqing Metropolis Plaza to preheat the Christmas atmosphere in advance. Photo by Han Lu
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